Who We Are
Living On The Suncoast prints Suncoast life with panache every month. 60,000 readers can’t be wrong!
It is published in Lakewood Ranch, Florida by Business Legend Builders, a division of Heuristics Business Help, Inc. We are in a green-certified building and our company is a Master-Level Green Certified Business by the Manatee Chamber of Commerce.
We are proud to be members of the Manatee Chamber of Commerce, Sarasota Chamber of Commerce, The Lakewood Ranch Business Alliance and the St. Armands Circle Merchants Association.
Our mission is to cover the people, places and ideas of our great region with verve, independence and accuracy.
We also believe in supporting local businesses so our magazine is printed and mailed in Florida..
Our staff members are experienced in their fields and also share a commitment to the community. As residents, we are also personally involved with this area and care about our neighbors.
Virginia Orenstein, Co-Publisher and CFO.
Virginia is the CFO of our parent company, Heuristics Business Help Inc. and has been the CFO of a major Stainless Steel producer, a multinational tire company and a large building products distributor.
She has a B.A. in accounting and graduate work from Kent State University and is an Ohio CPA (inactive.)
Mother of two and grandmother of seven, she is the former Board Chair of Meals on Wheels PLUS of Manatee and serves on the board of The Lakewood Ranch Hospital Auxiliary, Suncoast Digital Press, Inc. and the Friends of The Selby Public Library.
Jeffrey R. Orenstein, Co-Publisher and Executive Editor.
A retired political science professor, he has been the executive editor of the Gulf Coast Business Review, Communications Manager for SMR, the developer of Lakewood Ranch, and Executive Editor of Around the Ranch.
He has a B.A. from Ohio State and an M.A. and Ph.D from the University of Wisconsin.
He started Doctors Health Journal and 2004 and Living Out East in 2005.
He is on the board of the Manatee Rural Health Foundation, The Manatee Chamber of Commerce, and the CAC of the Tampa Bay Regional Transportation Authority and the Sarasota-Manatee Metropolitan Planning Organization.
He and Virginia live in Lakewood Ranch.
Sondra Guffey, Editor.
Sondra is our chief editor. Sondra is also a producer and public relations coordinator. Previously, she was V.P. of Communications for SMR, the developer of Lakewood Ranch and has 14 years experience as a journalist working with The Business Radio Network, Hillsborough Television, WUSF Radio, Channel 10 TV in Tampa/St. Petersburg and Bay News 9 TV.
She has a B.A. from Wheaton College and an M.B.A. from DeVry University.
Her non-profit involvement includes Making Strides Against Breast Cancer, Humane Society of Manatee County, Lake Osprey Cabaret and Manatee Educational Television (METV). She is on the advisory board of the Lakewood Ranch YMCA and the Manatee Ambassadors for Tidewell Hospice. She’s the mother of Garrett, a student at State College of Florida, and Jack and Hope two uneducable Jack Russell Terriers.
Jane Jule, Marketing Manager.
Jane has a B. A, from Florida State University and an M.B.A. from Embry-Riddle University. She has worked for several Fortune 500 Companies and has over 30 years of experience in sales, marketing and promotion.
She is very active in the community as a co-founder of the Lakewood Ranch Professional Women’s Networking Group, active in the Lakewood Ranch Business Alliance and Manatee and Sarasota Chambers of Commerce. She is a graduate of Leadership Manatee.
A lifelong resident of Florida, she lives out east.
Darleen Dahl, Marketing Executive
Darleen has over 26 years of experience in the advertising and financial services industries.
She is active in S.W.A.T., a women’s business network and the Sarasota Chamber of Commerce, She enjoys playing golf and racquetball.
She is a lifetime resident of Sarasota.
Mary McGavic, Creative Diretor.
Mary has owned the Creative Spark design studio since 1994. Her primary focus is on Project Management and Graphic Design, but she also does concept development, art direction and marketing.
She has created hundreds of school library books, dozens of magazines and other publications, and zillions of advertisements as well as brochures, posters, conference materials and more.
She enjoys traveling, boating, reading and video production. From California, she lives out east with her husband, Andy, and their kids, Alex and Ridge.
Mary has a B.A. in Journalism & Marketing from California State University at Long Beach and an AA in business from Saddleback College, Mission Viejo, CA.
Our street address is 8047 Royal Birkdale Circle, Lakewood Ranch, FL 34202. Our phone is (941) 302-8600 and our web site is www.livingonthesuncoast.com